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Digital Marketing

Ad campaigns, social media content, and brand collaboration assets designed for beauty industry.

Pet App Design

Product design for a connected pet care platform uniting GPS, health tracking, AI support, and smart scheduling.

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Shopify Website Design

SEO audit and UX design for one of Sweden’s top scalp & skin care brands, across both European and US markets.

110+

Million User

App Data

At Meituan, I analyzed 110+ million user data to improve student user growth in the hotel industry.

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27+

Million Units

IoT Product

At Xiaomi, I designed UX solution for AR glasses and smart watch products that shipped 27 million units yearly.

46%

Sales Growth

Luxury Retail

At Dior, I managed 32 menswear stores and demand forecast which contributed to a 46% increase in annual sales growth.

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900+

AI Startup

Venture Capital

At Accenture, I researched over 900+ startups in the pharmaceutical and AI industries for global well known clients.

Prada SS21

1/3

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AI
Fashion

Fashion materiality and pattern making through Midjourney.

Motion
Graphics

Motion campaigns made for Prada, Van Gogh Museum and more.

Fitness Watch
UX Design

Redesigned health apps, with 27 million units shipped by the end of year.

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Wellness App
Interface

A mental wellbeing app aimed at nurturing confidence and empathy.

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Social Media
Marketing

Social media posts and reels design for a real estate company based in New York.

Web
Experiments

Fun web projects made with Html, Css, and Javascript.

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Social Media
Marketing

Social media posts and reels design for a real estate company based in NYC.

Web 💻
Experiments

Fun web projects made with Html, Css, and Javascript.

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AR Glasses

Xiaomi's first AR glasses product, with UX design built from ground.

Fitness Watch
UX Design

Redesigned health apps, with 27 million units shipped by the end of year.

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Wellness App
Interface

A mental wellbeing app aimed at nurturing confidence and empathy.

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Dior Menswear
Merchandising

Trend analysis, sales forecast, and store management for Dior Menswear.

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Hotel App
User Analysis

Analyze 110+ million user data to tackle conversion rates for Meituan app.

Accenture
Venture Capital

Explore investment opportunities in domestic tech start-ups.

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Dior Menswear Merchandising

Trend analysis, sales forecast, and 32 store management for Dior Menswear.

Hotel App
User Analysis

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Analyze 110+ million user data to tackle conversion rates for a Meituan app.

Accenture
Venture Capital

Explore investment opportunities in domestic tech start-ups.

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Visual Identity
Design

Logo, color system, font, packaging, menu design for a fusion bakery.

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AI
Fashion

Fashion materiality and pattern making through Midjourney.

Motion
Graphics

Motion campaigns made for Prada, Van Gogh Museum and more.

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AR Glasses

Product and user interaction design for a lifestyle AR Glasses built from 0 to 1.

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AR Glasses

Product and user interaction design for a lifestyle AR Glasses built from 0 to 1.

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REAL ESTATE HOSPITALITY
SOCIAL MEDIA MARKETING

Web Projects

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01   Prada Campaign

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User Data Analysis
@ Meituan

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Business Analysis   |   2022

Accenture

Tech & Venture Capital
Consulting

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Trend Forecasting
& Industry Report

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MIUI
Fitness Watch

Global Award Wining Project

Design Process

Looking for final product and impact?

Click here to skip to the end.

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XIAOMI
AR Glasses

Visual Identity
Design

Logo, color system, font, packaging, menu design for a fusion bakery.

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Social Media
Marketing

Social media posts and reels design for a real estate company based in NYC.

Hotel App
User Analysis

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Analyze 110+ million user data to tackle conversion rates for a Meituan app.

Web 💻
Experiments

Fun web projects made with Html, Css, and Javascript.

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Visual
Merchandising

Fashion trend analysis and sales forecast for Dior menswear.

Accenture
Venture Capital

Explore investment opportunities in domestic tech start-ups.

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Fitness Watch
UX Design

Redesigned the Period App,
earning global prestigious awards.

Give & Take App

Product design for a mental wellbeing app aimed at nurturing confidence and empathy.

Product Design

AR Glasses UX

Smart Watch UX

App UI

Business Analysis

Luxury Retail

Venture Capital

Data Analysis

Visual Design

Web Experiments

Visual Branding

AI Fashion

Motion Graphics

Social Media Content

110+

Million

Analyzed 110+ million user data at Meituan 

8

Fortune Global 500

Most of my employers are on Fortune Global list.

4

Fortune Global 500

Most of my employers are on Fortune Global list.

Target User

  • Female users, age 15 to 45.

  • Users who have need of predicting periods.

  • Users planning for pregnancy.

  • Users who need period calendar for next 30-60 days period.

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Hello, I'm Julia.

I'm a multi-faceted visual designer. I have a background in product design, business analysis, and fashion branding. Previously I worked at Accenture and Dior.

Contact

Phone

347-723-8748

Email

CV

Thanks for submitting!I'll get back to you ASAP ;)

Explore my Projects

@Xiaomi

Product Design

@Xiaomi

Product Design

@DIOR

Fashion Retail

@Meituan Hotel

User Research

@Accenture

Venture Capital

I'm a dynamic player in cross team.

I thrive in challenging work environments and fast-paced settings. I excel in self-directed tasks and collaborate effectively with teams to achieve success. I work with clients in various industries, including Product Design, Pharmaceutical, Venture Capital, Consulting, AI, B2B, and Fashion.

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I'm a multi-faceted designer,
who design for the future of business success.

You may find my strength and experience a bit versatile,

since visual designer with an analytical mindset is a rare find.

Julia Du

产品交互设计 商业数据分析 / 创意视觉设计

​实习公司

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Aesthetic Sophisitcation

I design innovative, elegant, and visionary products, blending creativity with forward-thinking solutions.

Team Collaboration

I enjoy working with multi disciplinary teams, including engineers, project managers, marketing managers, and sales team.

Agile Flexibility

I work with clients in various industries, including IoT, Pharmaceutical, Venture Capital, Consulting, SaaS, and Fashion.

Innovative Spontaneity

I'm a fast learner who approaches problem-solving with deep curiosity and a strong eagerness to learn.

I'm a multi-faceted designer,
who design for the future of business success.

You may find my strength and experience a bit versatile,

since visual designer with an analytical mindset is a rare find.

Global Vision

I design for top global companies with high self-esteem. We share the belief in creating exceptional product and services with seamless experiences.

Strategic Insights

I'm a strategical storyteller who showcases my clients' products through a visual lens while aligning with their business goals.

How I grow up to become a designer...

Here's me at the crossroads of life's pivotal moments.

Global Vision

I design for top global companies with high self-esteem. We share the belief in creating exceptional product and services with seamless experiences.

Strategic Insights

I'm a strategical storyteller who showcases my clients' products through a visual lens while aligning with their business goals.

Age of 9

During my first visit to the Louvre, the Musée d'Orsay, and Rodin's Garden, I was so amazed by the legendary masterpieces that I decided not to pursue a major in oil painting and sculpture, realizing it requires an extraordinary level of talent.

Age of 11

We went to a Bvlgari exhibition, and since then, I dreamed of becoming a jewelry designer. It wasn’t until a few years later that I discovered many jewelry designers have a solid background, often equivalent to owning their own mines.

Age of 13

By this time, I had spent several summers on road trips with my parents in Western Europe, Australia, Indonesia, and Japan. I was amazed at how different cultures express their thoughts and beliefs through art.

Age of 15

I decided to study abroad on my own and spent my four years of high school in Atlanta, Georgia, living with host families. Coming from Beijing, China, it took a 22-hour flight, including connections, to reach ATL airport.

Age of 17

I attended a summer camp at Parsons in NYC, where I was amazed by the Rei Kawakubo exhibition at the Met. I also read books about Alexander McQueen at the Strand bookstore on 11th St near my dorm. It was then that I wished to become a fashion designer.

Age of 19

I moved to NYC for college, but COVID hit hard during my sophomore year. I took a gap year and interned at Xiaomi and DIOR, where my social media posts about the internship received 17,000 likes.

Age of 21

I realized that being a successful designer requires more than just creativity; it also demands skills in marketing, user data analysis, and strategic management. I ventured into various roles such as consulting in Accenture and working as a user data analyst at Meituan.

Age of 23

Is yet to come... Standing on the brink of adulthood, I'm ready to embark on a creative journey into the world of becoming a designer, armed with creativity and enthusiasm.

UX & UI

AR Glasses
MIUI Fitness Watch
Give & Take App

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Business Analyst Summer Intern

@ Accenture

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Merchandising Intern

@ Christian Dior

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Data Analyst Intern

@ Meituan

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UX/UI Design Intern

@ Xiaomi

4.5M+ Views on YouTube 👀

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UX/UI Design Intern

@ Xiaomi

Red Dot Design Award 🎉

About This Product


Xiaomi's AR glasses project aimed to deliver cost-effective IoT solutions for tech-savvy young adults. Designed for seamless integration at work, home, and during commutes, these AR glasses enhance productivity. By addressing key pain points, Xiaomi sought to provide versatile tools within a sleek, portable frame.

Touch Sensitive Gesture Design

Project Brief

This section showcases web experiments I developed during my undergraduate studies. These projects involve exploring various web tools and databases, utilizing HTML & CSS, incorporating minimal JavaScript, and integrating API databases. I value the small moments of interaction in life and strive to infuse these sensory experiences into my work, creating A-ha moments that brighten my day.

Web Experiments  |  2020

Web Projects
<Academic>

Fun explorations of web pages with
HTML & CSS.

This web project aims to digitize a "book of answers" by establishing an input-output system. Using an API database with various responses, the system generates answers when users input questions, triggered by typing a question mark "?". It documents user interactions efficiently, providing quick and automated responses to inquiries.

This web project aims to digitize a "book of answers" by establishing an input-output system. Using an API database with various responses, the system generates answers when users input questions, triggered by typing a question mark "?". It documents user interactions efficiently, providing quick and automated responses to inquiries.

Approach

Understanding Saas products from inside out.

My experience at Accenture's Venture Capital team provided an invaluable opportunity to delve deeply into the realm of SaaS products, fostering a comprehensive understanding of their intricacies and potentials.

Through extensive research, analysis, and direct engagement with SaaS startups, I gained profound insights into the nuances of this rapidly evolving sector. Evaluating various SaaS offerings across different industries, I honed my ability to discern the unique value propositions, market dynamics, and growth potentials of these products.

Additionally, interacting with startup CEOs and industry experts allowed me to grasp firsthand the challenges and opportunities within the SaaS ecosystem. This immersive experience not only broadened my knowledge but also sharpened my strategic acumen in identifying emerging trends and disruptive technologies within the SaaS landscape.

As a result, I have developed a deeper understanding of how SaaS products can drive innovation, enhance operational efficiency, and catalyze business growth, positioning me as a more insightful and informed designer capable of leveraging SaaS solutions to address diverse business needs and challenges effectively.

Project Calendar

Project Info

Role        UX Design Intern
Tool        Figma / Photoshop / Illustrator
Time       1.5 Months

Employer                       Xiaomi
Product Type               Wearable Tech
Product Launched     Q1 2022

Intern Projects

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Visual Merchandising Intern

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Business Analyst Summer Intern

Why Dior ?

As a designer, I was very curious about balancing aesthetic and practicality. The attractive appearance of a product is not just a "nice to have" but it actually serves a business goal. As one of the renown fashion atelier, Dior has been dedicated to design stunning products which are also lucrative. I 

Report Output

We spend 50% of our time on...
Understanding which type of product does our consumers covet the most.
Consumer preference is crucial to design the best product. We analyze sales data and discuss weekly best sellers, key items, annual growth, and potential risks with teams from other zones.

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Zoom-in Pages

Example 02
Metaverse + Fashion Industry

Example 01
Multichannel Commerce

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Check out one of my recent work in UXD for a portable AR Glasses.

Example 03
Marketing Strategies

I'm a 🧝‍♀️UX & Interaction Designer with a background in 👩‍💻 Business Analysis and 🥷 Fashion Materiality. 

Previously I worked at Dior and Accenture.

I'm a new grad from Parsons school of Design 2024'.

We include the most promising startups on the market in our resource database and discuss future cooperation with startup CEOs.

Part of our goal is to enrich the resource database of Accenture. Our analyst sometimes rely on these databases to sort out startups that fit for client demand. We help out by researching extensively for the latest technologies and startups of domestic market. We analyze the services provided by these companies, prices, technical barriers, financing conditions. We then talk to CEOs to about their product features and whether they are willing to cooperate with our clients.

Below is an example of how J&J enhanced its supply chain with a new SaaS product.

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Wireframe

We standardize and optimize details such as font size and color, widget style, icon position, secondary page entrance, etc. Allowing users to more intuitively understand hierarchical distinctions and capture important data and title text.

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Critical Findings from Competitive Analysis

Upon completion of the competitive research, we distilled several issues inherent in our previous version:

1. Data visualization: The graphs displays information in a convoluted manner, obscuring critical data like peak values and causing user confusion.

2. Page layout: Inconsistencies in page layout lead to a confusion between copy titles and result data. Circular dials also truncate data, hindering swift navigation.

3. UX writing: The wording lacks a caring touch, lacking positive feedback and intelligent interaction elements.

4. Graph accuracy: Time accuracy on graphs are imprecise, and the absence of units for time and health values may foster user doubt regarding data accuracy.

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Launchpad for more upcoming apps.

Time for a break?
Track your
sitting posture.

A launchpad that layered beneath the homescreen. Getting you ready with any upcoming app in the nearby future.

These glasses could detect your sitting and standing posture. It takes care of your physical health during busy work.

Do-not-disturb provides you a sip of peace.

You may switch on the do-not-disturb button. Everything in your sight will vanish in a sec. You own your peace and tranquility.

Make it your own,
Fit in your
prescription.

You may pair it up with an prescription. Simply head to our retail store in your city, our staff would love help you setting it up.

UX Design

Wire Frames & Prototypes

I drew out wireframes and detailed user navigation flow maps for some apps, Which most has been accepted in the final product. Apps I tried include Weather, Calendar, Music, General, Message, etc.

Brainstorming

How will AR glasses impact our daily life routine?

The responses on the right were distilled from sticky notes contributed by team members. These inputs guided us in identifying the features that pique user interest.

Product Define

What features are essential in a portable AR glasses device?

Based on the version1.0 hardware prototype provided by the hardware engineers, we discussed the possible Apps and user interaction gestures which the product might support.

Progress

01   |   Research 
02   |   Design & Exploration
03   |   Cross-Team Collaboration 
04   |   Hardware Testouts
05   |   Iterations & Prototypes 
06   |   UXR

07   |   Human Interface Design

Research &
Brain Storming

Before designing the foundation, our team brainstormed myriad possible user scenarios of smart glasses. Since we were starting the project from scratch, this step helped the team to have a better understanding toward product functions.

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Intern Project  |  2021

Fitness Watch
UX/UI Design

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Intern Project  |  2021

Fitness Watch
UX/UI Design

UX design and UI design for Xiaomi Watch S1 Pro.

UI Design

User Flow

Editorial Design

The original intention of this project is to brainstorm the meaning of Typefaces. What is type design, why is it meaningful, what do we get from knowing about it? What are some questions that we can derive from it? Come up with a “what if” questions to re-design your selected article.

My Initial Design

What if - it's on the edge of legible and illegible?

Selected academic article
"Colonial Waterscapes: The Water Issue In Puerto Rico"

About This Project

The main purpose of this project is to change a fixed selection of articles from experimental editorial design to go-to-market App design. This project aims to show my proficiency in shifting a fixed content to various formats, including typeface design, zine design, user-flow design, and App design.

Background Research

Since our App is a NYC Subway App, we took inspirations from the subway map design by Massimo Vignelli. We admire how Vignelli resolve the complexity of NYC subway lines. It helps people to navigate a complicated infrastructure by giving them the right amount of information when they needed it.

01       Post-Covid Renaissance
02      Logistic Adjustments
03      Metaverse Structure
04      Multi-channel Commerce
05      Social Guideline
06      Collab Collision

07       Inevitable Digitalization

08      Vintage Reflux

09      Diverse Sustainability

10       Seven Stages Branding Solution

What is this project about?
This is a 80-pages report which analyzes the top 10 trends in the fashion industry up to 2025. It aims to explore the opportunities and challenges of the post-pandemic era for fashion players.

Based on what database did I generate the result from?
I analyzed over 20,000+ lines of sales data during my internship at Christian Dior, while referencing over 30+ professional reports published by consulting firms.

What are the tools being used?
The main tools being used here are Excel, PowerBI, and Tableau, since these are the project management tools used by the Dior team. Though not implemented in this project, I'm also proficient in SQL at a professional level.

In Summary

The global pandemic has greatly impacted fashion consumption. New market potentials have emerged in multiple fields. Both online and domestic retail channels are performing well, including domestic duty-free, luxury e-commerce, and live commerce. New market opportunities may spot on Gen Zers, nouveau lifestyles, vintage luxury, new forms of co-branding, and metaverse products.

Risks remain as well. Slow recovery of global travel business, constant outbreaks of Covid-19, surge in demand, lack in labor, risk in digital iteration, and logistic gridlock are all impacting the post-pandemic new norm. Moving into 2025, consumer behavior is changing dramatically. Fashion retailers shall treat each zones differently, keeping up with multi-channel commerce while expecting the lifting of travel restrictions.

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AR Glasses
UXD  |  Intern Project  |  2021 

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Tech Watch
UXD  |  Intern Project  |  2021 

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Tech Watch
App  |  School Project  |  2021 

Contact

Text

347-723-8748

Email

Location

New York City

Thanks for submitting!

I'll get back to you ASAP ;)

Project 03
News App

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App Design
UI Design  |  Academic Project  |  2019-2022 

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Metro App
UI Design  |  Academic Project  |  2019 

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Web Projects
Html & Css  |  Academic Project  |  2020 

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Industry Report
Industry Report  |  Self Project  |  2021

Project 01
AR Glasses

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Project 02
MIUI Watch

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Project 05
Web Projects

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Project 04
Metro App

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Here's my
Resume Highlights

Education

I‘m currently a junior at Parsons School of Design. I major in communication design which includes web design and graphic design.

Parsons School of Design (BFA)

Graduation Year  2024

Major   Communication Design                             (Web & Print Design)

Minor   Creative Entrepreneurship 

Intern Experience

I've had 3 excellent intern experiences. I enjoy tasks which combines Art, Digital Tech, & Problem-Solving.

Accenture

Business Analyst Summer Intern
4 months   |   Remote   |   2022

Christian Dior

Retail & Merchandising Intern

5 months   |   On-site   |   2021

Xiaomi

User Experience Design Intern 
5 months   |   On-site   |   2021

Skill Set

I'm proficient in all these skills listed, with rich hands-on experience.

Digital Design

Figma / Sketch / Html & Css / After Effects / Procreate / Premiere 

Editorial Design

Photoshop / Illustrator / Indesign / Print & Branding skills

Click to view a detailed CV

My Projects

Here, I have included some amazing projects that I've contributed to.

User Experience

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

MIUI Watch

User interface enhancements for
go-to-market smart wearable products.

Subway App

User friendly user navigation system designed for light portable AR glasses.

News App

User interface enhancements for
go-to-market smart wearable products.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

AR Glasses

User friendly user navigation system designed for light portable AR glasses.

I'm an UX designer ,
I'm proficient in problem-solving thru a rational yet innovative mindset, and I'm willing to specialize in human-computer interaction

My work address all these areas

UX design,  
App & web design,
strategic design,
motion graphics,
print & marketing solutions.

H!  This is Julia

I have intern experience in 3 of the Fortune Global 500 companies, including Accenture, Christian Dior, and Xiaomi.

I'm an undergrad junior at Parsons School of Design. I major in Communication Design and minor in Creative Entrepreneurship.

Welcome to my site ;)

©2024  By Julia Du

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