DIOR Menswear
Merchandising
Business Analysis
Trend analysis, sales forecast, and luxury management for 32 domestic Dior Menswear stores.
DIOR Merchandising Team
The Dior menswear merchandising team oversees the selection, planning, and presentation of menswear products in retail environments. They collaborate with designers, store managers, and marketing team to curate assortments, manage inventory, and analyze market trends.
Day-to-day Challenges
Daily and seasonal responsibilities include creating visually appealing displays, executing promotions, and training retail staff. The team ensures alignment across departments and drives sales through effective product management and customer engagement strategies.
By scrutinizing competitors' tactics, we refine our own approach, ensuring a delicate balance between prestige and competitiveness in product development, marketing, and pricing.
My Responsibilities
In my role as a merchandising intern at Dior for four months, my objective was to enhance seasonal Menswear sales in Mainland China. Our team diligently examined sales data from 32 domestic stores, pinpointing growth trends across various fashion categories.
Weekly and monthly, we analyze sales data for over 500 SKUs. We compile these analyses into reports for the Paris headquarters to inform the identification of upcoming seasonal design trends.
We employ various analytical approaches to dissect sales data, considering factors such as category, season, launch, product line, design features, color, fabric, client age, demographic, and income to derive insights. We also design the product roadmap and monitor its progress throughout the launch timeline.
A major challenge was balancing visual aesthetics with product usability, alongside managing a large array of SKUs across multiple stores, which demanded efficient inventory management and strategic resource allocation.
Project Info
Employer
DIOR
Discipline
Business Analysis
Office
Shanghai
Paris
Project Team
Patrick Tsai
Catherine Li
Richie Too
Qi Song
Wendy F
Julia Du
Hotel App
User Analysis
Business Analysis