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ZYYO
Brand Identity / Campaign
Brand identity framework and social media management for a New York real estate start-up specialized in hospitality investments.
The real estate company was looking for innovative and visually striking social media feed strategies, aimed at attracting young, upscale clients with discerning tastes in luxury hotels and apartments.
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We developed feed content frameworks tailored to Zyyo's preference for a matte black color palette and 3D hyper-realistic imagery, designed to attract elite potential clients.
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We also crafted authentic, text-based social media content with service description, catering to the needs of traditional real estate investors.
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Project Story &
My Contribution
In this project, I collaborated with a real estate company specializing in hotel renovations to help the client refine their brand identity and elevate their visual presence in the market. The client's requirement was to manage their Instagram platform, including designing some Instagram posts and a video reel. These content pieces needed to reflect the brand's style of serving luxurious, tech-savvy boutique hotels to attract their target audience—investors seeking whole hotel property investments. By retaining the client's favored matte black and blue LED color scheme, I incorporated refined design elements to create an elegant and unique brand identity.
The company wanted me to design a simple vertical video to introduce their projects and services, aiming to attract more clients. I chose to highlight the company's main features: 1. Integrated hotel real estate services, 2. Prime locations in bustling areas of New York, 3. Transparency through data technology, to design the video script.
Hotoven
Brand Identity
Brand identity, customized typeface, package design, and logo refreshment for a French Bakery X Chinese Fusion Restaurant.
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