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Hotoven

Brand Identity

Brand identity, customized typeface, package design, and logo refreshment for a French Bakery X Chinese Fusion Restaurant.

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Price Tag 3.png

The design team reflects the client’s passion for warm, healthy, and delicate cuisine into a sleek, modern bilingual logo featuring a custom typeface.

Learn more about the project at the end.

The new logo incorporates a splash of light green and yellow against the fiery red, creating a vibrant color palette that evokes the spice and warmth of the cuisine.

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New

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Old

The warm and healthy lifestyle with a slight modern taste is not only expressed through the fusion cuisine, but also in its interior and package design.

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Hotspot Ad 4.png
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We initially developed campaigns and logo designs based on the brand’s original name, HotSpot, before the client requested a rebranding to Hotoven.

Learn more about the project at the end.

Hotspot Ad 1.png
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Project Story &
My Contribution

My client, who had run several Subway stores for over a decade, wanted to introduce a new restaurant brand called Hotoven. This concept fuses French baked goods, Chinese hot dishes, and American burgers. I designed the complete visual system for Hotoven in 2022. The first Hotoven location opened in August 2022, with a second store following in August 2024.
In 2024, bfore my client open their second restaurant, they ordered an update on the previous logo and color system. This time, I chose more vibrant colors, crisp and elegant font, and a series of small icons for price tag.

Back in 2021, I created many other logo ideas and ad ideas before my client chose the final version. Below were some of the other logo ideas and design compositions from that time.

Client
Hotoven

Discipline
Visual Identity

Tools
After Effects
Photoshop
Illustrator
In Design
Figma

Location
Beijing

Project Team
Jindong Chen
Julia Du

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