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Hotoven
Brand Identity
Brand identity, customized typeface, package design, and logo refreshment for a French Bakery X Chinese Fusion Restaurant.
The design team reflects the client’s passion for warm, healthy, and delicate cuisine into a sleek, modern bilingual logo featuring a custom typeface.
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The new logo incorporates a splash of light green and yellow against the fiery red, creating a vibrant color palette that evokes the spice and warmth of the cuisine.
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New
Old
The warm and healthy lifestyle with a slight modern taste is not only expressed through the fusion cuisine, but also in its interior and package design.
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We initially developed campaigns and logo designs based on the brand’s original name, HotSpot, before the client requested a rebranding to Hotoven.
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Project Story &
My Contribution
My client, who had run several Subway stores for over a decade, wanted to introduce a new restaurant brand called Hotoven. This concept fuses French baked goods, Chinese hot dishes, and American burgers. I designed the complete visual system for Hotoven in 2022. The first Hotoven location opened in August 2022, with a second store following in August 2024.
In 2024, bfore my client open their second restaurant, they ordered an update on the previous logo and color system. This time, I chose more vibrant colors, crisp and elegant font, and a series of small icons for price tag.
Back in 2021, I created many other logo ideas and ad ideas before my client chose the final version. Below were some of the other logo ideas and design compositions from that time.
Client
Hotoven
Discipline
Visual Identity
Tools
After Effects
Photoshop
Illustrator
In Design
Figma
Location
Beijing
Project Team
Jindong Chen
Julia Du
Motion Campaign
Brand Identity
Brand strategy, tone of voice, and motion showreels for global well-known clients in Art and Culture Industries.
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