top of page
Motion Campaign
Brand Identity / Campaign
Brand strategy, tone of voice, and motion showreels for global well-known clients in Art, Culture, Education, and Beauty Industries.
01 Prada SS21
The campaign for Prada blends the brand's iconic monochromatic elegance with futuristic-retrospective timelessness. The fluid animation captures garments' essence, merging whimsy and sophistication.
Learn more about the project at the end.
02 Van Gogh Museum
The campaign for the Van Gogh Museum drew inspiration from its ticket design, centering around the vibrant energy of "Almond Blossom." It was carefully crafted to reflect Amsterdam's scenic landscapes and Van Gogh's expressive brushstrokes.
Learn more about the project at the end.
Hold on! Some videos are loading—good things take time.
If you’re seeing the visuals, you’re ahead of the game—enjoy the view!
03 LIVE
The motion ad for the LIVE online math class features a customized color theme, inspiration drawn from real high school tutors' notes, to enhance the energetic vibe while preserving the class clip authenticity.
Learn more about the project at the end.
Hold on! Some videos are loading—good things take time.
If you’re seeing the visuals, you’re ahead of the game—enjoy the view!
04 Nest Seekers
The motion ad for Nest Seekers captures the essence of luxury real estate, showcasing diverse high-end living options with sleek transitions that reflect its personalized, premium service.
Learn more about the project at the end.
Hold on! Some videos are loading—good things take time.
If you’re seeing the visuals, you’re ahead of the game—enjoy the view!
05 Under Your Skin
The motion campaign for Under Your Skin’s U.S. launch showcases its signature serum and shampoo, emphasizing its Swedish heritage and natural ingredients to reflect the brand’s commitment to clean formulations.
Learn more about the project at the end.
06 Who Am I
A dynamic 2-minute showreel which offers a captivating glimpse into my diverse professional background, highlighting my experience across four major industries.
Learn more about the project at the end.
Project Story &
My Contribution
01 Prada
The campaign for Prada's SS2021 collection blends the brand's iconic monochromatic elegance with futuristic-retrospective timelessness. We focused on detailed storytelling and fluid animation to capture each garment's essence, merging whimsy and sophistication. Infused innovative motion design techniques with dynamic energy and individuality, while immersing audiences in Prada's sartorial imagination while maintaining brand coherence.
02 Van Gogh Museum
This motion work is inspired by a visit to the Van Gogh Museum in Amsterdam, drawing from the vibrant energy of Almond Blossom. Meticulously crafted scenes reflect Amsterdam’s picturesque landscapes and Van Gogh’s expressive brushwork, blending nostalgia with creativity. The motion invites audiences to explore the artist’s origins, culminating in a final shot of a Van Gogh Museum ticket, celebrating his enduring legacy.
Both works for Prada and Van Gogh Museum were created during the sophomore year of undergrad in 2020, sponsored by clients.
03 LIVE
LIVE is an online math program founded by mathematician Po-Shen Loh, where high school students tutor their peers in an energetic and engaging way. Inspired by real class clips, we built an iconic visual system using the tutors' digital notes to maintain authenticity while showcasing a lively and fun learning atmosphere. Commissioned by the founder for commercial use in 2024, the ad reinforces the idea that math isn’t boring, driving greater engagement and sales across Facebook, YouTube, and Instagram.
04 Nest Seekers
Nest Seekers is a global real estate company specializing in luxury living. This campaign, commissioned by the founder for commercial use in 2024, showcases the full range of luxury housing it offers, using smooth transitions between properties. The seamless flow is achieved through the dynamic use of lines, deconstructing and reconstructing architectural forms to evoke a sense of elegance and innovation in luxury living.
05 Under Your Skin
Under Your Skin is a Scandinavian brand with Swedish roots, offering hair and skin products made from natural ingredients. Commissioned by the team for its U.S. launch in 2024, the ad showcases its signature products, including shampoo and serums, while emphasizing its clean formulations. Posted on TikTok and Instagram, the ad engages audiences by highlighting the brand’s commitment to purity and sustainability.
06 Who Am I
A dynamic 2-minute showreel provides a captivating glimpse into my diverse professional background, showcasing my experience across four major industries. Featuring the four companies I worked for during undergrad, it highlights my versatility and adaptability in different roles. Through compelling visuals and storytelling, the showreel demonstrates my ability to navigate and contribute across various fields.
Clients
Prada
Van Gogh Museum
LIVE by EXPII
Under Your Skin
Nest Seekers
Discipline
Brand Identity
Digital Design
Motion Campaign
Tools
After Effects
Premiere Pro
Photoshop
Illustrator
Figma
Location
New York
Pittsburgh
Stockholm
Collaborators
Po-Shen Loh, founder, LIVE
Lovisa Hahn, founder, Under Your Skin
Eileen O'Donoghue, CEO, Under Your Skin
Lance Langel, marketing lead, Under Your Skin
Eddie Feltes Shapiro, founder, Nest Seekers
Jinu Hong, art director, Alexander Wang
Web Projects
Digital Design / Data Driven Design
Interactive web and data story telling designs for different usage -- Instagram photo collection, ASMR video playlist, bubble tea order system, etc.
bottom of page