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Motion Campaign
Brand Identity / Campaign
Brand strategy, tone of voice, and motion showreels for global well-known clients in Art and Culture Industries.
Prada SS21
1/3
The campaign for Prada blends the brand's iconic monochromatic elegance with futuristic-retrospective timelessness. The fluid animation captures garments' essence, merging whimsy and sophistication.
Learn more about the project at the end.
Van Gogh Museum
2/3
The campaign for the Van Gogh Museum drew inspiration from its ticket design, centering around the vibrant energy of "Almond Blossom." It was carefully crafted to reflect Amsterdam's scenic landscapes and Van Gogh's expressive brushstrokes.
Learn more about the project at the end.
Who Am I
3/3
Above is a dynamic 2-minute showreel which offers a captivating glimpse into my diverse professional background, highlighting my experience across four major industries.
Project Story &
My Contribution
The campaign for Prada's SS2021 collection blends the brand's iconic monochromatic elegance with futuristic-retrospective timelessness. We focus on detailed storytelling and fluid animation to capture each garment's essence, merging whimsy and sophistication. Innovative motion design techniques infuse dynamic energy and individuality, immersing audiences in Prada's sartorial imagination while maintaining brand coherence.
Both works for Prada and Van Gogh Museum were created during the sophomore year, sponsored by clients.
I reimagined a museum ticket as dynamic motion art, inspired by my visit to the Van Gogh Museum in Amsterdam. Focusing on the vibrant energy of "Almond Blossom," I meticulously crafted scenes reflecting Amsterdam's picturesque landscapes and Van Gogh's expressive brushwork. The result blends nostalgia with creativity, capturing the essence of his masterpieces and transforming a mundane object into a captivating visual experience, evoking my childhood fascination with art.
Client
Prada
Van Gogh Museum
Discipline
Visual Identity
Tools
After Effects
Photoshop
Premiere
Figma
Adobe Illustrator
Location
New York
Project Team
Jinu Hong
Julia Du
Web Projects
Digital Design / Data Driven Design
Interactive web and data story telling designs for different usage -- Instagram photo collection, ASMR video playlist, bubble tea order system, etc.
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